NEW DE LA SOUL & NIKE COLLAB

April 28th saw the launch of a new mix by old-school hip-hop legends De La Soul. In collaboration with Nike, who are currently commissioning some very innovative artist led projects, the group have gone one step further from designing their own dunks and have crafted their own sound-track for the city runner. Entitled Are You In?: Nike + Original Run, and following the likes of electronica deviants A-Trak, LCD Soundsystem, Aesop Rock and Crystal Method, this is the groups first full length release for five years and listening to it, it’s a nice introduction to the 20th anniversary of Three Feet High and Rising and the perfect reminder of why the group matter.

It doesn’t seem five minutes since Three Feet High and Rising came out and when we interviewed Posdnous, Trugoy the Dove and Maseo, it’s easy to see the energy, passion and excitement, that marked their first release is still there. Witty, articulate and full opinions, they stand for all that is good in hip-hop. Look out for a full length interview on the group in issue 03 of Bonafide. In the meantime download, get your running shoes on and go and stretch those legs. Or if it’s raining (sic you are feeling bit lazy) why not sit back, reminisce over this and then drool over this piece of beautiful piece of Escher-meets the Running Man-meets James Jarvis animation.

Filed under: Rap, Sneakers by P.A.