Red Bull Reporter launched in March 2009 and gives young writers, photographers, film-makers and presenters the opportunity to go on assignments. That’s live, real time reporting not this remote blogging business. Those lucky enough to be selected get to cover sport, music and cultural events and have their work published.

The Breakin’ Convention; The Seventh Annual International Festival of Hip-Hop Dance Theatre takes place at Sadler’s Wells, 1st May (until 3rd May).

Curated by  Jonzi D,the line up for this kinetic event features global talent, including Japanese duo Hilty & Bosch, mad popper Mr Steen; Phax, whose ’animation skills’ have seen him labelled the slowest man on earth, France’s Pro-Phenomenon and Phase T, who reached the semi-finals of Battle of the Year in 2009, and more local b-boy moves from the likes of the Bad Taste Cru, performing Council of the Ordinary, that focuses on a homeless person’s daily experiences of the street and was first performed at the San Francisco Hip Hop Dance Fest in December 2009.

Time to reach for the shell toes and stretch those joints.

The days of Red Bull only being recognized as manufacturer of saccharine energy drinks is as distant a memory as paid for music and newspapers. Their current business portfolio includes four football teams, two Formula One racing teams and a hockey side amongst others, although this may echo of a certain cartoon mouse’s aspirations their musical collaborations have always been interesting. Including the Red Bull music academy and its endeavour to see fledging producers gain first hand (and uncontrived) support from the professionals in a series of workshops across the globe.

And a recent initiative is the Red Bull reporter, which focuses on our own fair island in an effort to unearth writers, photographers, filmmakers and presenters to cover key cultural assignments which includes next weeks B-Boys Championships in New York. Click here for more details.